Third Coast Events Trains Team in Leadership, Goal Setting

An innovative team training approach is being utilized by the leaders at Third Coast Events, allowing them to boost camaraderie among their associates. The firm's president discussed this and the importance of goal setting.

“At Third Coast Events, we’re dedicated to enhancing leadership skills in all of our associates,” stated Dana, the firm’s president. “We’ve recently begun training our team in group sessions that allow them to grow closer together while also sharpening their leadership abilities. This approach has led to some incredible results already, and I can’t wait to see what our team members accomplish as we continue down this development path.”

One especially positive aspect of the team training approach that Dana and the firm’s other leaders have embraced is its ability to make team members responsible for their own improvements. The president explained, “Through these efforts, we’ve been able to identify top leaders and have them step up and lead training sessions. Basically, we’re allowing our associates to pursue training and development in the ways they choose, not through company-assigned avenues. I think it really empowers them and builds their confidence.”

"Our team members are already exceptional performers, and I can't wait to watch them develop even more through this exciting initiative."

Dana, President

Company leaders have made plans for monthly team training sessions to ensure that their associates are always learning new techniques. Topics covered in future trainings will include customer service, organization skills, time management, and sales. “We have high hopes for the upcoming team training sessions,” added Dana. “Our team members are already exceptional performers, and I can’t wait to watch them develop even more through this exciting initiative.”

Third Coast Events President on the Importance of Setting Ambitious Goals

 “Any leader who wants his or company to thrive has to constantly set lofty new goals and work relentlessly to achieve them,” said Dana. “Maintaining the status quo for too long is a sure way to lose pace with the competition. We always remind our associates that they must have ambitious benchmarks to aim for, both in their personal and professional lives.”

This focus on goal setting meshes well with Third Coast Events’ new emphasis on team training. By gathering on a regular basis to learn and grow together, the company’s associates can gauge each other’s progress and rededicate themselves to achieving their ambitions. “Setting high standards is really all about continuous improvement,” added the president. “Along with sharpening their communication skills and overall leadership acumen, our team training sessions also hold our team members accountable for reaching the goals they’ve set for themselves. As a result, I think our firm and the brands we represent stand to benefit significantly.”

About Third Coast Events

Third Coast Events is an innovative marketing and consulting services firm. Focused on events-based marketing, the firm has created a notable track record of successful campaigns that leverage a personal touch often lacking in other marketing channels. By emphasizing brand loyalty and customer lifetime value, Third Coast Events creates a mutually beneficial situation for its clients and their customers. This approach has empowered a broad portfolio of brands to achieve maximum market saturation and to enter new, lucrative markets. 

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