Third Coast Events, Inc. Prioritizes Company Culture

The leaders at Third Coast Events, Inc. have created a positive work environment through team building and social events. The firm's director discussed how to both create and protect a good company culture.

“Here at Third Coast Events, Inc. we strive to create an atmosphere of cooperation and empowerment,” declared Dana, the firm’s director. “In fact, I would say that one of the most important ingredients to success in the corporate arena is knowing how to find remarkable individuals and build them into a team that knows how to combine their talents. When we work together, we are much more capable and creative.”

To make this cooperative corporate attitude a reality, Dana encourages the team to get to know one another outside their given office roles through both team training events and social activities. “Learning together and growing as professionals really helps people create tight bonds,” she stated. “Teammates both inspire and push one another to keep moving forward. That’s why we at Third Coast Events, Inc. invest in continuous training and education for our team, and why we attend conferences together. Outside of formal training, we also have more informal opportunities to bond. For example, we have weekly dinners together, play miniature golf, or go bowling.”

"Learning together and growing as professionals really helps people create tight bonds,"

Dana, Company Director

Why Third Coast Events, Inc.’s Director Maintains a Positive Culture

“Many business leaders are beginning to realize just how important the right culture is to success in the modern business world,” Dana stated. “In fact, I’ve heard it said that when it comes to success, culture isn’t just something that matters – it’s the only thing that matters.”

To ensure that Third Coast Events, Inc.’s professionals maintain positive attitudes, Dana makes several strategic moves. “First, there are the things I do. For example, when I don’t have an answer to a question or I think someone else is better qualified to handle a situation, I admit it. That level of authenticity is admired and duplicated. Also, I make time to discuss the values of our organization with new people, and continue the conversation with our seasoned staff.”

What she doesn’t do, Dana explains, is allow anyone to undermine the culture Third Coast Events, Inc. leaders have worked so hard to create. “If someone has a negative attitude he or she is unlikely to make it through the interview process. Of course, things can go wrong after someone is brought on board, which is a little more difficult to handle. I’ll always try and bring someone back around, but if I can’t then we have to part ways – no matter if he or she is a top producer or even a manager. Keeping the culture positive is just too important.”

About Third Coast Events

Third Coast Events is an innovative marketing and consulting services firm. Focused on events-based marketing, the firm has created a notable track record of successful campaigns that leverage a personal touch often lacking in other marketing channels. By emphasizing brand loyalty and customer lifetime value, Third Coast Events creates a mutually beneficial situation for its clients and their customers. This approach has empowered a broad portfolio of brands to achieve maximum market saturation and to enter new, lucrative markets.